behind the scenes of the etsy TV campaign

Friday, 4 July 2014


a little while ago, i got to work with etsy on the set of their first tv commercial. i felt very privileged to get the opportunity to film the behind the scenes video of the shoot and to take part in such a lovely community.

they launched a casting call in may and received over 1200 applications before handpicking 67 sellers and their products to feature in the advert. etsy is my favourite marketplace on the web, not only because of the nature of the goods  you can find a variety of handcrafted and vintage items  but also because behind each item you can see people, which was the whole idea behind the commercial. it's people that make etsy what it is, a platform full of personality, diversity and incongruous encounters.



a few of my favourite items from the shoot:

a. the dinosaur necklace from designosaurYEAH
b. the colourful trays from jonnaasaarinen
c. the delicate lingerie from luvahuva
d. the teepees from littlemeteepee 
e. the porcelain jewellery from madebymememe



find out more about the sellers #peoplemakeetsy

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